Content Agent
What to write next, and why.
Is this worth writing?
Type a topic the way you would say it. The answer comes from what we have published and how it performed — not from an opinion.
Where we stand
The exposure, not the vanity numbersWhere the clicks come from
An algorithm change to Discover does not dent this business — it halves it.
Every topic, every format
Click any count to see the articles behind itA dash is an article that was never written. Every column sorts — sorting by western share reorders this table almost completely against sorting by traffic, which is the reason to have both.
What each format earns per post
Quarter against month. A fall on one and not the other is Google, not us.
Where we deviate
Target against actual, and what the target is worthEvergreen share against target
Counting best-of, comparison, review, explainer, tutorial and benchmark.
This target is close to met and is not what is holding revenue back. It also counts the best-earning format and the worst as the same thing — see the bars above. Western share is the lever tied to the $10k goal.
Demand we are seen for but do not win
Click-through by what the searcher wanted.
Red is demand we rank for and cannot convert. Brand queries want the manufacturer’s own site; informational queries are answered above us. Volume there is real and mostly unreachable.